Skip to content

Become a Friend of Just Looking

Become a Friend of Just Looking
Image by Peter Monro

Who are these Friends?

They are a group of people supporting Just Looking. The cheerleaders that hooray every time a newsletter goes out or an event is created.

They gift a monthly or annual membership fee which helps cover some of the cost of doing this work, but more than that it motivates me, and gives me a heck of a reason to stay focused and accountable.

In turn, I commit to pay forwards this generosity by growing the project and its positive impact in different ways, and keeping it all freely accessible.


Support a movement

Just Looking is not alone, but part of a modern mindfulness movement. There are many other creative projects encouraging us to slow down and notice more. Sometimes in quite challenging contexts.

This is why, as an experiment, 50% of the Friends of Just Looking membership fees are being set aside to support others - especially charities, social enterprises, and artists. Read about the projects we are supporting.


What's the best reason to join?

When you join, you become part of a chain of generosity. You will be helping me to make things, and I'll pay your gift forward by ensuring those things are freely accessible to anyone, aka unlocking the commons.

“Fans support the person and the work. But it’s not a transaction, a fee for service. It’s a contribution that benefits everyone. Free-riders aren’t just welcome; free-riding is the point.” - Tim Carmody

And it doesn't stop there. Research shows that when someone receives a free gift, they become more likely to be generous toward others too, passing on the goodness.

One of the earliest descriptions of a "pay it forward" model I've found is in a letter from Benjamin Franklin to his friend in 1784. He's talking money, but it could have been any kind of value.

"I do not pretend to give such a deed; I only lend it to you. When you [...] meet with another honest man in similar distress, you must pay me by lending this sum to him. [...] I hope it may thus go thro' many hands, before it meets with a knave that will stop its progress. This is a trick of mine for doing a deal of good with a little money."

I believe that "trick" of his is the best reason to join. Or perhaps this smile.


Any other membership perks?

Yes! When you join as a Friend you will also get these extras:

  • Access to my expanded Book Recommendations page
  • Invite to an annual members-only "Team Meeting"
  • Opportunity to suggest partner projects to support

This is a more intimate group so I get to know many of the members over time, which I really value. I also want to find light-touch, organic ways for members to get to know each other too. Working on it.


Questions you may have:

Is it easy to unsubscribe?
Yes, instantly. Just send me an email. No problem at all.

Are my payment details safe?
Absolutely. Payments are handled securely through Stripe. I don’t see any of your details, and nor does anyone else.

How can you become a Friend?
Find the membership tab and choose your level of support. I am so grateful for your interest. And of course, you're welcome to choose the free option too.


If you have any other questions, please get in touch.