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Join our newsletter for a monthly dose of inspiration to go slow and stay curious.

Attention is a choice, but exercising this choice takes practice. Just Looking is a community-led project because it's easier and more fun to practice together.

Once a month, we send out Noticing, a newsletter written by Menka Sanghvi. Each one is a deep dive into the world of attention and looking. As well as ideas and pictures, you'll also find videos, useful links, and further reading.

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Featured Posts

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Introducing the 60 Experiments in Looking!

Because we can't control everything in this crazy world, but we can choose how to use our attention.

Product photo: Cards, stickers, concertina and a black tin on a yellow background

Recent Posts

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Being an Earthling

It's funny how often the more you understand, the more awe you feel. An artist friend of Nobel-winning physicist Richard Feynman once lamented how science makes things dull. Read the iconic rebuttal below.

The night sky showing all five of the brightest planets against a backdrop of stars.
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Do You See Faces?

Walking the streets in search of face pareidolia can help boost our creativity, and when we spot a face, it can also be a humbling reminder of how our eyes can be nudged and fooled.

Black door with marks that look like a frown
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Why Noticing Matters

What is worth noticing? We have seemingly endless choices in our infinite scrolls and instant searches. But on closer examination, we find algorithms creating monocultures. Attentionally malnourished, we can easily start feeling disconnected.

Abandoned sofa lying on the grass.
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The Blueness of Blue

We have so many allies in this world, including just the colour blue in the sky. It is amazing how simply noticing colours and paying attention can help bring you back to the moment and feel less alone in the world.

Blue sky, grey shadow on grey bricks.