Skip to content

Join a global community of people looking at everyday life with slowness and curiosity.


We are...
Photographers
Mindful Walkers
Observationalists
Good Lookers 👀

No ads, no algos. Noticing is our free monthly newsletter, written with love by our founder Menka Sanghvi. Thoughtfully curated ideas and prompts. ☁️

Featured Posts

Members Public

Making Things! 👷🏼

Say hello to the Just Looking Press. We'll be creating tools and resources to help us slow down and stay curious in this digital age.

Making Things! 👷🏼

Recent Posts

Members Public

Being Hungry for the Human

Noticing and appreciating efforts – is known by social scientists as the "effort heuristic." The quality or worth of an object is determined from the perceived amount of effort that went into producing that object. And we humans love the feeling that someone, somewhere, was making an effort.

Being Hungry for the Human
Members Public

The Slipperiness of Convenience

Knowing what we are doing – while actually doing it – is the basis of awareness, intention and agency. And sometimes that requires adding some annoying speed bumps along the way.

Three pigeons sitting on an electricity line
Members Public

Being an Earthling

It's funny how often the more you understand, the more awe you feel. An artist friend of Nobel-winning physicist Richard Feynman once lamented how science makes things dull. Read the iconic rebuttal below.

The night sky showing all five of the brightest planets against a backdrop of stars.
Members Public

Do You See Faces?

Walking the streets in search of face pareidolia can help boost our creativity, and when we spot a face, it can also be a humbling reminder of how our eyes can be nudged and fooled.

Black door with marks that look like a frown
Members Public

Introducing the 60 Experiments in Looking!

Because we can't control everything in this crazy world, but we can choose how to use our attention.

Product photo: Cards, stickers, concertina and a black tin on a yellow background
Members Public

The Blueness of Blue

We have so many allies in this world, including just the colour blue in the sky. It is amazing how simply noticing colours and paying attention can help bring you back to the moment and feel less alone in the world.

Blue sky, grey shadow on grey bricks.